Portfolio

For an artisan food brand promoting products for Christmas is vital. To help Paxton & Whitfield promote its festive ranges of cheese, fine foods, cheese serving accessories and gift hampers Ets PR plan and manage a Christmas in July event at the London flagship shop. The team works closely with the company to produce the content for the event and a carefully targeted list of media – from national, consumer and trade journalists are invited to attend. 

The event helps get the company a share of voice in food news and gifting pages in the run up to the 25th of December. For the July 2016 over 55 national media and bloggers attended the event. Titles included The Daily Telegraph, Good Housekeeping, ITV This Morning, Woman & Home and Observer Food Monthly.

Easter is an important season for Chococo because of sales of its Easter Eggs, so it was important for any planned PR campaign to get it right. Ets pr started to plan the Easter 2016 campaign with Chococo at the end of 2015. The detailed planning involved ensured that all relevant media were targeted with the information and images on the range. 

Through dedicated media liaison and samples service we ensured that Chococo had an excellent share of voice in all media channels. Coverage of the range appeared in The Daily Telegraph, Metro, Financial Times, Observer Food Monthly, Jamie magazine and Olive, as well as many other media channels. Its Dinosaur Egg won ‘Best Easter Egg for Teens’ in the Good Housekeeping Institute Easter Egg Taste Test 2016. ROI for this campaign was 75:1.

Rosebud Preserves was a little bit of a hidden secret before 2014. The company was founded in 1989 by Elspeth Biltoft and is based on the edge of the North Yorkshire Dales. 

Thanks to an introduction from a mutual contact in the food business Ets PR met with Elspeth, discussed what her needs were and created a tailored PR programme to help the company to re-engage with the right media on the great, award-winning products that it makes and the story behind the brand. Coverage to date has included profile pieces in the Yorkshire Post and the Financial Times, as well as many other pieces. ROI is currently standing at 50:1.

This artisan organic cordials and jams producer from Sweden was looking to gain more exposure and stockists in the UK. The planned PR activity centred around engaging key consumer and trade media with series of one-to-ones and sample mail outs. 

The campaign also included support for key trade shows including IFE and Speciality & Fine Food. The results included product write ups in important consumer titles for new and existing products, as well as products winning much coveted consumer taste tests. ROI 30:1.

Ets PR were engaged to promote the new restaurant by Kensington based restaurateur Sara Adams. The planned activity included an opening with local Mayor and media preview evening. We worked with trade, national, consumer and online media to promote venue, food, drink, and team. We also planned and actioned social media activity pre and post the opening of the eateries. 

Through the campaign we helped this west London eatery punch above its weight in media landscape and some of the highlights included a four-page recipe feature in Olive magazine and a review in the Evening Standard. ROI for the campaign was 10:1.